Building a strong visual identity.
Digital marketing, and all of its facets, has been a major focus during my past and current role with Hagerty. I work with the marketing team to update and enhance the company's web presence, which has grown exponentially over the past few years. This includes the design of social media campaigns, the management of content and media used on blog posts, and the creation of the disaster discourse newsletter.
Transforming look, feel, and functionality.
I have designed and built template sets for many different client projects, and worked collaboratively with project teams to customize them based on the client's specifications to deliver clean, functional, and professional templates.
Creating a powerful web presence.
As the design team lead, I took on the challenge of spearheading the design for a city-wide disaster recovery outreach initiative for the City of Panama City.
The city suffered great losses due to the devastation caused by Hurricane Michael, so Hagerty worked with the city to build and implement this program. Graphics support on the project involved the creation and development of the RebuildPC website, in addition to publication design and marketing materials. The website continues to provide resources to city officials and residents, including event information, redevelopment plans, and reports.
